Digital Marketing Strategy Utilizing the internet and other forms of digital communication to connect with potential customers. Social Media Marketing Search Engine Marketing Search Engine Optimization Social Media Marketing The practice of utilizing social media to develop a company’s brand, boost sales, and enhance website traffic. Search Engine Marketing An approach to digital marketing where the goal is to rank your client or business on the first page. Search Engine Optimization The process of improving your website so that it appears more prominently when people search for products or services related to your company.